The Unsocial Media
The Unsocial Media
The unsocial media is a creativity app that was designed to help overcome the stresses of mental health and better overall well-being through creative outlets.
Client
Creative Conscience
Creative Conscience
Year
2023
2023
Category
Branding, Creative Direction - Ux/Ui
Branding, Creative Direction - Ux/Ui




Concept
Concept
The concept behind the app was to engage the users creative side, with daily & weekly creative tasks for the user to complete, with no pressure of deadlines or the fear of people judging as everything you input into The Unsocial Media app is completely confidential to the user. Think of it as you personal creative journal :)
The concept behind the app was to engage the users creative side, with daily & weekly creative tasks for the user to complete, with no pressure of deadlines or the fear of people judging as everything you input into The Unsocial Media app is completely confidential to the user. Think of it as you personal creative journal :)
Concept
The concept behind the app was to engage the users creative side, with daily & weekly creative tasks for the user to complete, with no pressure of deadlines or the fear of people judging as everything you input into The Unsocial Media app is completely confidential to the user. Think of it as you personal creative journal :)
Research & Development
Research & Development
Research showed that by engaging in creative tasks can significantly reduce anxiety and improve mental health by allowing emotional expression, promoting focus and mindfulness, and boosting self-esteem through a sense of achievement. These activities also have therapeutic qualities, provide healthy coping mechanisms, and build social connections, all of which contribute to overall mental well-being.
Research showed that by engaging in creative tasks can significantly reduce anxiety and improve mental health by allowing emotional expression, promoting focus and mindfulness, and boosting self-esteem through a sense of achievement. These activities also have therapeutic qualities, provide healthy coping mechanisms, and build social connections, all of which contribute to overall mental well-being.
Research & Development
Research showed that by engaging in creative tasks can significantly reduce anxiety and improve mental health by allowing emotional expression, promoting focus and mindfulness, and boosting self-esteem through a sense of achievement. These activities also have therapeutic qualities, provide healthy coping mechanisms, and build social connections, all of which contribute to overall mental well-being.
Design
Design
The design for this project was created to help reduce anxieties, boost well-being through creative tasks. The app generates two daily tasks, promoting freedom of creativity. Tasks like photo of gratitude, 15-second video of interest. Weekly reflection analyses patterns for happiness, aiding mental health. Private, confidential platform. No judgment or comparisons. Embrace creativity, and enhance well-being.
Alongside the app design a series of out of house promotional designs were created, coherent in design utilising all the same design assets and colour systems through out.
The design for this project was created to help reduce anxieties, boost well-being through creative tasks. The app generates two daily tasks, promoting freedom of creativity. Tasks like photo of gratitude, 15-second video of interest. Weekly reflection analyses patterns for happiness, aiding mental health. Private, confidential platform. No judgment or comparisons. Embrace creativity, and enhance well-being.
Alongside the app design a series of out of house promotional designs were created, coherent in design utilising all the same design assets and colour systems through out.
Design
The design for this project was created to help reduce anxieties, boost well-being through creative tasks. The app generates two daily tasks, promoting freedom of creativity. Tasks like photo of gratitude, 15-second video of interest. Weekly reflection analyses patterns for happiness, aiding mental health. Private, confidential platform. No judgment or comparisons. Embrace creativity, and enhance well-being.
Alongside the app design a series of out of house promotional designs were created, coherent in design utilising all the same design assets and colour systems through out.




Outcomes
Outcomes
Outcomes






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©2024 Craig ferdinando
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©2024 Craig ferdinando
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©2024 Craig ferdinando
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©2024 Craig ferdinando
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