Active Quarter
Active Quarter
This project is all about bringing people into the Active Quarter, creating a safe space for people to improve their mental well-being and to increase physical activity.
Client
Northamptonshire council
Northamptonshire council
Year
2023
2023
Category
Brand identity
Brand identity
Concept
Concept
The brief was to create a recognisable brand that can encapsulate the area of the active quarter in Northampton and showcase the activities and venues you can explore.
The brief was to create a recognisable brand that can encapsulate the area of the active quarter in Northampton and showcase the activities and venues you can explore.
Concept
The brief was to create a recognisable brand that can encapsulate the area of the active quarter in Northampton and showcase the activities and venues you can explore.
Research & Development
Research & Development
The Active Quarter brand is represented with an abstract logomark which uses negative space to create a path of positivity, potential, and possibilities.
The Active Quarter brand is represented with an abstract logomark which uses negative space to create a path of positivity, potential, and possibilities.
Research & Development
The Active Quarter brand is represented with an abstract logomark which uses negative space to create a path of positivity, potential, and possibilities.
Design
Design
The Active Quarter brand is represented with an abstract logomark which uses negative space to create a path of positivity, potential, and possibilities. The design of the logo was intended to work as a placeholder frame for future content such as photography and video, creating endless opportunity for content creation while still being able to coherently represent the brand identity.
The Active Quarter brand is represented with an abstract logomark which uses negative space to create a path of positivity, potential, and possibilities. The design of the logo was intended to work as a placeholder frame for future content such as photography and video, creating endless opportunity for content creation while still being able to coherently represent the brand identity.
Design
The Active Quarter brand is represented with an abstract logomark which uses negative space to create a path of positivity, potential, and possibilities. The design of the logo was intended to work as a placeholder frame for future content such as photography and video, creating endless opportunity for content creation while still being able to coherently represent the brand identity.
Outcomes
Outcomes
The wayfinding schematics showing different variations of signage that could be utilised in different areas. The wayfinding systems use a colour scheme that represents different areas such as active area, historical areas and communal areas depending where they are situated with in the Northampton active quarter.
The wayfinding schematics showing different variations of signage that could be utilised in different areas. The wayfinding systems use a colour scheme that represents different areas such as active area, historical areas and communal areas depending where they are situated with in the Northampton active quarter.
Outcomes
The wayfinding schematics showing different variations of signage that could be utilised in different areas. The wayfinding systems use a colour scheme that represents different areas such as active area, historical areas and communal areas depending where they are situated with in the Northampton active quarter.
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©2024 Craig ferdinando
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©2024 Craig ferdinando
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©2024 Craig ferdinando
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©2024 Craig ferdinando
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