Ebay x D&ad
Ebay x D&ad
The challenge for this project was to bring more people into the eBay platform, with the target demographic focusing on GenZ.
Client
D&ad
D&ad
Year
2023
2023
Category
New blood awards
New blood awards
Concept
Concept
The concept itself was to create new features on eBay which allowed people to more comfortable buying with new authentication processes, sustainability assurance & supporting local businesses in your area.
The concept itself was to create new features on eBay which allowed people to more comfortable buying with new authentication processes, sustainability assurance & supporting local businesses in your area.
Concept
The concept itself was to create new features on eBay which allowed people to more comfortable buying with new authentication processes, sustainability assurance & supporting local businesses in your area.
Research & Development
Research & Development
Through the research process I found that authenticity in product such as sneakers, hype beast collectables and trading cards was a need for the current generation when it comes to purchasing and eBay itself was not at the forefront of providing this authenticity for it's buyers.
Through the research process I found that authenticity in product such as sneakers, hype beast collectables and trading cards was a need for the current generation when it comes to purchasing and eBay itself was not at the forefront of providing this authenticity for it's buyers.
Research & Development
Through the research process I found that authenticity in product such as sneakers, hype beast collectables and trading cards was a need for the current generation when it comes to purchasing and eBay itself was not at the forefront of providing this authenticity for it's buyers.
Design
Design
In addition there will be a profile system for buyers where they are able to share their purchases and show off their collections they have purchased through eBay.
In addition there will be a profile system for buyers where they are able to share their purchases and show off their collections they have purchased through eBay.
Design
In addition there will be a profile system for buyers where they are able to share their purchases and show off their collections they have purchased through eBay.
Outcomes
Outcomes
The outcomes of this project are the new features on the eBay platform, Social profile pages, Collection showcase and a out of house campaign promoting the key pillows of this project, Authenticity, Sustainability, Local support and Community.
The outcomes of this project are the new features on the eBay platform, Social profile pages, Collection showcase and a out of house campaign promoting the key pillows of this project, Authenticity, Sustainability, Local support and Community.
Outcomes
The outcomes of this project are the new features on the eBay platform, Social profile pages, Collection showcase and a out of house campaign promoting the key pillows of this project, Authenticity, Sustainability, Local support and Community.
More Works More Works
More Works More Works
©2024 Craig ferdinando
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©2024 Craig ferdinando
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©2024 Craig ferdinando
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©2024 Craig ferdinando
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