Bentley LSA
Bentley Long Service Awards – Art Direction
Year:
2025
Tools:
Cinematography, Graphic Design
Category:
Art Direction
Overview
Bentley Long Service Awards – Celebrating the People Behind the Brand.
To craft a special communication piece for Bentley’s annual Long Service Awards, presenting a touching short documentary and accompanying on-screen content. The goal is to capture the emotional resonance of the event, highlighting the invaluable contributions of long-serving employees and demonstrating how they shape the culture and identity of Bentley.
Key Deliverables
A short-form documentary film featuring authentic employee stories and their impact on the brand. On-screen visual content for the awards ceremony, seamlessly integrated with the live event. A cohesive visual and narrative style reflecting Bentley’s luxury and heritage.
Creative Approach
The art direction focuses on elegance, sincerity, and storytelling. Visuals will balance Bentley’s refined aesthetic with heartfelt narratives, employing cinematic shots of the employees in their workspaces alongside brand imagery. Colour palettes and title designs will align with Bentley’s identity, while allowing the employees’ personal stories to take centre stage.
