AM:TV
The Internal Streaming Platform for Aston Martin.
Year:
2025
Tools:
Figma
Category:
UxUi
Overview
The brief was simple, Aston Martin needed an easier way to share knowledge and information across the company, Enter AM:TV.
Aston Martin TV is a cetralised hub for all content, training and informative videos to live, allow all AM employees to easily access, train and join in on internal live events wherever they may be.
Development
Through deep research into users, persona's and flow charts we was able to map out the core areas that benefit AM:TV, Internal communications, Educational content, and Live internal updates. This allowed us to focus in on what's important for the users and allow the key areas to be easy to access and view with minimal clicks.
Final thoughts
Designing AMTV taught me the importance of balancing enterprise requirements with consumer-grade UX. By treating internal tools with the same craft and attention as customer-facing products, we dramatically increased engagement and built a platform employees genuinely enjoy using. (Spec concept)
