Craig Ferdinando
Product designer transitioning from a creative and brand design background into product design. Experienced in building and developing web, mobile, and brand design systems, with a focus on story-telling and user experience.
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About
Hello, I'm Craig a product designer based in Milton Keynes, UK.
As a designer, I shape the visual identity across brand and marketing. Working alongside leadership teams to simplify complex business visions into strategic visual outcomes.
My work shifts across teams ensuring consistency and brand is always at the core of the final outcomes. These roles include directing video shoots and content, shaping digital outputs diving into user-experience and interactions for seamless integration, and overall brand experience through events.
(Currently working at White)
Experience
2024
Now
Creative Designer
White
2018
2024
Brand Designer
Freelance / Independent Consultant
Visual Communication & Design
First Class Honours (4.0 GPA)
Testimonials & Awards
"I love how ambitious the design is. A clever concept underpins the visual that encourages the reader to engage on a deeper level. I loved the way that Craig has taken the idea beyond the illustration and into the layout and typography, each element embodying the idea of balance."
Richard Bravery
Art Director, Penguin General
Highly Commended Award Discipline: Experience Theme (WINNER): Mental Health
Creative Conscience
Award 2024