Morganics Hemp
Morganics Hemp
Morganics Hemp is a company dedicated to promoting the health and wellbeing of dogs through natural, hemp-based supplements and treats. As the brand grew, they recognised the need for a refreshed identity that better reflected their values of community, trust, and a holistic approach to canine wellness.
The goal of the rebrand was to modernise the brand’s look and feel while building a stronger emotional connection with their audience of dog owners who care deeply about their pets’ health.
Client
Morganics Hemp UK
Morganics Hemp UK
Year
2024
2024
Category
Rebrand
Rebrand
Concept
Concept
The existing brand identity lacked consistency and failed to convey the warmth and care behind the company’s mission. While the products themselves were trusted and loved by customers, the brand’s visuals and messaging didn’t reflect its quality or personality.
Morganics Hemp needed a cohesive brand system that could appeal to modern pet owners — balancing professionalism with approachability and ensuring the brand felt both credible and community-driven.
The existing brand identity lacked consistency and failed to convey the warmth and care behind the company’s mission. While the products themselves were trusted and loved by customers, the brand’s visuals and messaging didn’t reflect its quality or personality.
Morganics Hemp needed a cohesive brand system that could appeal to modern pet owners — balancing professionalism with approachability and ensuring the brand felt both credible and community-driven.
Concept
The existing brand identity lacked consistency and failed to convey the warmth and care behind the company’s mission. While the products themselves were trusted and loved by customers, the brand’s visuals and messaging didn’t reflect its quality or personality.
Morganics Hemp needed a cohesive brand system that could appeal to modern pet owners — balancing professionalism with approachability and ensuring the brand felt both credible and community-driven.
Research & Development
Research & Development
The rebranding process began with in-depth research into the company’s story, audience, and core values. From this, a brand strategy was developed that placed community, wellbeing, and nature at the heart of the identity.
Visually, the design direction embraced organic shapes, natural colours, and clean typography to communicate purity and trust. The new logo was designed to feel contemporary yet timeless, while supporting graphics and packaging reflected the brand’s focus on health and sustainability.
Tone of voice was another key element — shifting toward a friendly, informative style that fosters connection and makes the science behind hemp more accessible to everyday dog owners.
The rebranding process began with in-depth research into the company’s story, audience, and core values. From this, a brand strategy was developed that placed community, wellbeing, and nature at the heart of the identity.
Visually, the design direction embraced organic shapes, natural colours, and clean typography to communicate purity and trust. The new logo was designed to feel contemporary yet timeless, while supporting graphics and packaging reflected the brand’s focus on health and sustainability.
Tone of voice was another key element — shifting toward a friendly, informative style that fosters connection and makes the science behind hemp more accessible to everyday dog owners.
Research & Development
The rebranding process began with in-depth research into the company’s story, audience, and core values. From this, a brand strategy was developed that placed community, wellbeing, and nature at the heart of the identity.
Visually, the design direction embraced organic shapes, natural colours, and clean typography to communicate purity and trust. The new logo was designed to feel contemporary yet timeless, while supporting graphics and packaging reflected the brand’s focus on health and sustainability.
Tone of voice was another key element — shifting toward a friendly, informative style that fosters connection and makes the science behind hemp more accessible to everyday dog owners.
Outcome
Outcome
The rebrand successfully repositioned Morganics Hemp as a modern, trustworthy name in the natural pet wellness space. The updated identity not only strengthened their visual presence across packaging and digital platforms but also helped foster a sense of community among customers.
Since launching the new brand, Morganics Hemp has experienced increased engagement and positive feedback from both new and loyal customers who resonate with the brand’s refreshed personality and values.
The rebrand successfully repositioned Morganics Hemp as a modern, trustworthy name in the natural pet wellness space. The updated identity not only strengthened their visual presence across packaging and digital platforms but also helped foster a sense of community among customers.
Since launching the new brand, Morganics Hemp has experienced increased engagement and positive feedback from both new and loyal customers who resonate with the brand’s refreshed personality and values.
Outcome
The rebrand successfully repositioned Morganics Hemp as a modern, trustworthy name in the natural pet wellness space. The updated identity not only strengthened their visual presence across packaging and digital platforms but also helped foster a sense of community among customers.
Since launching the new brand, Morganics Hemp has experienced increased engagement and positive feedback from both new and loyal customers who resonate with the brand’s refreshed personality and values.
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©2025 Craig ferdinando
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©2025 Craig ferdinando
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©2025 Craig ferdinando
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©2025 Craig ferdinando
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