Alk Water
Alk Water
Alk Water is a sustainability-focused alkaline water brand built on values of community, environmental care, and personal wellbeing. Ahead of a new product launch, the brand needed to rebuild its presence on social media after a period of inactivity.
This project centred on developing a social media campaign that reintroduced Alk Water to its audience, communicated its mission, and generated excitement around the upcoming release. My role covered creative strategy, 3D design, and asset creation — producing visuals and messaging that captured the brand’s refreshing, planet-positive ethos.
Client
Alk Water
Alk Water
Year
2024
2024
Category
Marketing & Advertisment
Marketing & Advertisment
Challenge
Challenge
After a long break from social media, Alk Water’s online presence had grown stagnant. The challenge was to reignite audience engagement and re-establish a consistent, meaningful connection with followers before the product launch.
After a long break from social media, Alk Water’s online presence had grown stagnant. The challenge was to reignite audience engagement and re-establish a consistent, meaningful connection with followers before the product launch.
Challenge
After a long break from social media, Alk Water’s online presence had grown stagnant. The challenge was to reignite audience engagement and re-establish a consistent, meaningful connection with followers before the product launch.
Research & Development
Research & Development
From research and concept ideation to design and execution, the creative process focused on rebuilding Alk Water’s digital voice — one that felt clean, credible, and aligned with its environmental mission.
From research and concept ideation to design and execution, the creative process focused on rebuilding Alk Water’s digital voice — one that felt clean, credible, and aligned with its environmental mission.
Research & Development
From research and concept ideation to design and execution, the creative process focused on rebuilding Alk Water’s digital voice — one that felt clean, credible, and aligned with its environmental mission.
Design
Design
The refreshed visuals and strategic messaging led to a rise in engagement and brand awareness, providing the perfect launchpad for the new product release.
This project stands out for how effectively it balanced visual clarity with authentic storytelling — a simple yet impactful refresh that re-energised the brand’s digital identity.
The refreshed visuals and strategic messaging led to a rise in engagement and brand awareness, providing the perfect launchpad for the new product release.
This project stands out for how effectively it balanced visual clarity with authentic storytelling — a simple yet impactful refresh that re-energised the brand’s digital identity.
Design
The refreshed visuals and strategic messaging led to a rise in engagement and brand awareness, providing the perfect launchpad for the new product release.
This project stands out for how effectively it balanced visual clarity with authentic storytelling — a simple yet impactful refresh that re-energised the brand’s digital identity.
Outcomes
Outcomes
The final outcome was a cohesive social media campaign designed to highlight Alk Water’s core values, showcase its community initiatives, and build anticipation for the new product release.
Through clean design, smart copywriting, and versatile visual assets, the campaign delivered a consistent brand message that could be easily adapted across digital platforms. The content celebrated both the product and the people behind it — reinforcing Alk Water’s commitment to sustainability and wellbeing.
The final outcome was a cohesive social media campaign designed to highlight Alk Water’s core values, showcase its community initiatives, and build anticipation for the new product release.
Through clean design, smart copywriting, and versatile visual assets, the campaign delivered a consistent brand message that could be easily adapted across digital platforms. The content celebrated both the product and the people behind it — reinforcing Alk Water’s commitment to sustainability and wellbeing.
Outcomes
The final outcome was a cohesive social media campaign designed to highlight Alk Water’s core values, showcase its community initiatives, and build anticipation for the new product release.
Through clean design, smart copywriting, and versatile visual assets, the campaign delivered a consistent brand message that could be easily adapted across digital platforms. The content celebrated both the product and the people behind it — reinforcing Alk Water’s commitment to sustainability and wellbeing.
More Works More Works
More Works More Works
©2025 Craig ferdinando
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©2025 Craig ferdinando
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©2025 Craig ferdinando
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©2025 Craig ferdinando
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