Whitworths set out to introduce a new Portions range that felt cohesive within the existing portfolio while clearly communicating the product offer. The challenge was to create a flexible pack design system that could work across six product types, from single nuts and dried fruits to mixed varieties, while remaining easy to identify on shelf.

Alongside the packaging, a supporting social media launch campaign was developed in line with the Tiny Power brand platform, designed to build awareness, engagement and trial.