Northampton’s Active Quarter is a branding project focused on creating an identity that celebrates community, activity, and local heritage.

The initiative aims to encourage both residents and visitors to explore the area’s diverse offerings — from nature trails and heritage sites to sports and leisure activities. This was a ground-up identity project, requiring the creation of a logo and adaptable brand system that could be carried forward to the local council and stakeholders for approval. The goal was to establish a visual language that feels approachable, accessible, and distinctly representative of Northampton’s sense of place.